White Profusion Butterfly Bush

Buddleja davidii ‘White Profusion’

White Profusion Butterfly Bush

Buddleja davidii ‘White Profusion’

This product is currently out of stock and unavailable.


How are the heights measured?

All tree, and nothin' but the tree! We measure from the top of the soil to the top of the tree; the height of the container or the root system is never included in our measurements.

What is a gallon container?

Nursery containers come in a variety of different sizes, and old-school nursery slang has stuck. While the industry-standard terminology is to call the sizes "Gallon Containers", that doesn't exactly translate to the traditional liquid "gallon" size we think of. You'll find we carry young 1-gallons, up to more mature 7-gallons ranging anywhere from 6 inches to 6ft.

How does the delivery process work?

All of our orders ship via FedEx Ground! Once your order is placed online, our magic elves get right to work picking, staging, boxing and shipping your trees. Orders typically ship out within 2 business days. You will receive email notifications along the way on the progress of your order, as well as tracking information to track your plants all the way to their new home!

Why are some states excluded from shipping?

The short & sweet answer is: "United States Department of Agriculture Restrictions." Every state has their own unique USDA restrictions on which plants they allow to come into their state. While we wish we could serve everyone, it's for the safety of native species and helps prevent the spread of invasive disease & pests. We've gotta protect good ole' Mother Nature, after all.

About Me


The White Profusion Butterfly Bush lives up to its name, with a profusion of huge flower spikes from early summer into fall. The blossoms are in fat cones up to 16 inches long, and they are pure, snow-white, with a rich honeyed fragrance that attracts hordes of butterflies and other pollinating insects. It grows rapidly into a rounded bush 6 to 8 feet tall and wide, perfect for a specimen, among dark-leaf evergreens, or behind early-flowering shrubs. Perfect for hot locations and poor soils.

  • Huge spikes of snow-white flowers to 16 inches long
  • A profusion of blooms from early summer to fall
  • Rich honey fragrance attracts many butterflies and pollinators
  • Grows well even in poor soils and urban gardens
  • Dead-head to prevent seeding

Plant your White Profusion Butterfly Bush in full sun for the best results, and in well-drained soil, away from areas that are wet in winter. It grows well even in dry, sandy soils, once established, and it thrives just about anywhere, including in city gardens. It is free of pest and disease problems, and grows rapidly. Prune hard annually, as soon as new growth begins, removing all dead wood and cutting back stems to 2 or 3 healthy buds. Remove flower spikes as they go over, to stimulate more blooms and to prevent seeding.

Plant Hardiness Zones 5-9
Mature Width 6-8
Mature Height 6-8
Sun Needs Full Sun
Zones 5-9

White flowers are wonderful in any garden, especially from late afternoon to dark, when they become more and more conspicuous, as other flowers fade into the dusk. Since many of us work and come home later in the day, they are ideal for those summer evenings outdoors relaxing or around the bar-b-que. Plus, they look great with all other colors, and fabulous against dark evergreens. For long periods of blooming through summer and into fall, the butterfly bush is a classic favorite – mostly with flowers of purple, red or pink. But there is one outstanding bush with pure-white blossoms that always wins the trials and awards. Its name says it all, with the White Profusion Butterfly Bush bringing a true profusion of enormous spikes of white blossoms to light up your garden. It always tops the list of the best butterfly bushes, and is considered by all to be the most outstanding white among classic, large-flowered types. Growing up to 8 feet tall and wide it makes a superb specimen behind smaller shrubs, or growing between evergreens, and of course its rich fragrance will attract not just you, but a profusion of different butterflies and other pollinators, all set to have a honey party in your garden – bring the kids along.

Growing the White Profusion Butterfly Bush

Size and Appearance

The White Profusion Butterfly Bush is a deciduous shrub that grows rapidly, growing each year into a rounded bush up to 8 feet tall and wide, but it can be smaller in cooler zones. It branches profusely from low down, becoming an open bush with an attractive light look. The long, oval leaves are up to 6 inches long, with a thick textured feel, and they are rich dark-green with a silvery underside. The young stems are also silvery-green, covered with a dense coating of very short white hairs. Flowering begins before mid-summer, and lasts well into the fall, even up to the first frost. The tiny flowers are pure-white like little trumpets with a flat-open flaring mouth of 4 or 5 petals. The center is golden yellow. Hundreds of blooms are carried in huge conical heads, 12 to 16 inches long, which grow first from the ends of each new stem, and then from side shoots that keep on being produced. A bush in bloom in a wonderful sight of perfect white, and truly a profusion of beauty. The blooms release a rich, sweet fragrance of honey, and they attract hordes of different species of butterflies and other pollinators, sometimes even hummingbirds.

Using the White Profusion Butterfly Bush in Your Garden

The pure white beauty of the White Profusion Butterfly Bush makes it an outstanding bush to plant among dark-leaved evergreens. Plant it behind spring and early summer-flowering shrubs to keep the color coming, and make it the centerpiece of a garden of white flowers. It fits perfectly with other shrubs, and brings dark colors around it to life. Grow it in any hot and dry area, and on slopes and banks.


You can grow the tough and reliable White Profusion Butterfly Bush in zone 5 and all the way through into zone 9. It has good winter hardiness, but in cold zones it should be planted in a very well-drained spot, and away from areas that accumulate ice and snow.

Sun Exposure and Soil Conditions

Plant the White Profusion Butterfly Bush in full sun for best results, especially in cooler zones. It grows well and vigorously in any well-drained soil, including poor rocky and sandy soils, and in urban soils too. It will grow in clay, but not in areas that are often wet and sticky. It is equally happy in alkaline and acid soils, and it’s incredibly easy to grow.

Maintenance and Pruning

You normally won’t see any pests or diseases on the White Profusion Butterfly Bush, which grows well with very little care. It is slow to sprout in spring, so wait until you see new growth before pruning. Trim out any dead wood, and shorten back last year’s growth to leave 2 or 3 pairs of healthy buds to grow. You can trim it short, or leave a framework of older branches, as suits you best. Remove the blossom heads as soon as they are finished, to prevent seed production and to encourage more blooms. Cut back to the first pair of leaves – usually, you will already see two new flower spikes developing just below the old one.

History and Origin of the White Profusion Butterfly Bush

Named after the French naturalist and missionary Pere Armand David, the butterfly bush, Buddleja davidii, grows in Central Asia. Pere David found it in 1869 along the border between Tibet and China. Once introduced in western countries it became very popular, and soon many different color forms were being raised from seeds. The variety called White Profusion first appeared in 1945, but its exact origins, and who bred it, have been lost.

Buying the White Profusion Butterfly Bush at the Tree Center

You can tell just how good this variety is, because it received the Award of Garden Merit from Britain’s Royal Horticultural Society in 1993, and then had it confirmed in 2002, after the Society carried out extensive trials of the many different varieties of butterfly bushes. Everyone agrees that this is the white butterfly bush that is like no other – la crème de la crème (or should that be ‘the whitest of the whites’?). Anyway, we know you will love it, but order right away, as our best butterfly bushes – like this one – sell out the fastest. This variety is not sterile, and should not be planted in areas where butterfly bushes are known to escape into wild areas.

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White Profusion Butterfly Bush

Buddleja davidii ‘White Profusion’