Issai Beautyberry

The Issai Beautyberry gives you an early crop of stunning violet-purple berries before other beautyberry bushes are ripe. It carries a heavy crop that arches the branches over in a graceful cascade, and it begins to flower profusely at an early age. The berries ripen in September and look at their brightest in October, after the leaves have fallen. They are valuable winter food for cardinals and other songbirds. This is a broad, low bush, 3 to 4 feet tall and about 5 feet wide. Grow it on terraces and slopes, in woodland areas, and among other shrubs in your garden beds. It’s easy to grow, unique and incredibly beautiful.

• Heavy crops of violet-purple berries in fall
• Ripens its crop earlier than other varieties
• Begins flowering well even when young
• Songbirds love to eat the berries in winter
• Tolerates cold climates, and blooms even if winter-damaged

Plant the Issai Beautyberry in full sun or partial shade, in any well-drained soil. Although moist, richer soils are preferred, it also grows well in urban soil and poor soil generally, including alkaline soil. It doesn’t suffer from pests or diseases, and an annual pruning is all it takes. Trim back growth from the previous year to stimulate lots of new stems. Plants damaged in winter still bloom well, and set lots of berries.